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Our guest in this episode is Randall (Randy) Barker – Co-Founder and CEO at INTENT and Strategic Advisory Board Chairperson at Computomics. He discusses the challenges of adapting innovative agriculture products to the diverse practices and environments of different farmers and how technology helps farmers adopt products more effectively. Get insights into the global adoption of AgTech, highlighting the varying technological landscapes in different regions. And finally receive tips for startups in the ag tech space. Barker shares his views on the complexities and opportunities in the intersection of agriculture, technology, and innovation.

Randy is the co-founder and CEO of INTENT, an agricultural company focused on the use of technology to accelerate customer adoption of emerging ag products and solutions. Randall has more than 25 years of experience in agribusiness and has worked in over 30 countries, helping launch a number of ag technologies on a global scale. He holds a bachelor’s degree in Seed Technology from Olds College, a Bachelor of Science in Agriculture and Economics from the University of Lethbridge, and an MBA from the University of Guelph.